Checkout Started

Definition

A checkout_started event is recorded when a visitor initiates the checkout process on an e-commerce website. This event marks the point at which a visitor expresses a clear intent to purchase by starting the checkout process.

Usage

This event is commonly used in e-commerce websites to track when a visitor begins the checkout process. When a visitor proceeds to the checkout page or clicks on the checkout button, the checkout_started event is triggered.

Common schema

The event is accompanied by an detail object containing information about the checkout products(s).
The detail object must include the following properties:

detail.currencyrequired

The currency in which the checkout value is expressed (e.g., EUR).

detail.valuerequired

The total value of the checkout event, representing the sum resulting from the current price of each product multiplied by its quantity. (Use dot as decimal separator).

detail.productsrequired

An array containing details of the products in the checkout process. Each product detail is an object with a standard structure.

Expand product object common schema

product

detail.couponsoptional

An array containing details of the coupons associated with the event.

Expand coupon object common schema

coupon

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Definition

Usage

Common schema

Example