Product Viewed

Definition

A product_viewed event is recorded when a visitor views a specific product on your website.

Usage

This event is commonly used in e-commerce websites to track product views. Each time a visitor navigates to a product page or views product details in a pop-up, the product_viewed event is triggered.

Common schema

The event must include a detail object containing information about the viewed product.
The detail object must include the following properties:

detail.currencyrequired

The currency in which the product's prices are expressed (Example: EUR).

detail.valuerequired

The total value of the event, usually representing the sum of the current price of each product multiplied by its quantity. (Use a dot as the decimal separator).

detail.productsrequired

An array containing details of the viewed product(s). Each product detail is an object with a standard structure.

Expand product object common schema

product

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Definition

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Example